Objectif du cours “McDonaldization” (GeorgRitzer), “Cocacolization” (Zdravko Mlinar) and “Mc-World” (Benjamin Barber) are just a few key words of a topic that has gained worldwide interest today. The Globalization is on the roll and seems to be unstoppable. One by one, the world has become a ‘global village’ with multicultural societies, where it is unavoidable for us to get in greater contact with the rest of the world and other cultures. Globalization produced a demand for intercultural communication and awareness for both the tourism industry and many different commercial sectors. The travel and tourism industry has experienced a growing internationalization during the past decades. In the tourism industry it is substantial to know cultures in its various forms and dimensions since it has a significant impact on tourism planning and development, management and marketing. Companies in the tourism industry have to understand the influence of national cultures on their consumers to be able to compete for market share successfully. Intercultural communication helps tourists to keep the quality of the interaction with different nationalities high and therefore contribute to their holiday experiences and perceptions of the visited destination. Many intercultural problems within the tourism industry arose during the past years and are becoming more and more threatening for both the host destinations and the tourist himself. This course will present, analyze and also discuss some of those problems in the tourism industry and try to find a possible solution for them in order to eventually smoothing the way from a global village to a global community. QuestionsOver the course of the semester, we will attempt to answer these questions: • What is Culture? What is Communication? What is Intercultural or Cross-Cultural Communication? • How can we measure the effectiveness/failures/barriers of/to Intercultural Communication? • What are the impacts of these concepts in the Tourism Industry? • What is your Communication Style? Your Conflict Resolution Style? These are just a few of the questions that we will begin considering in this course. This course addresses and critically analyzes communication as a culturally and individually constructed and ever-changing concept where we will dispel myths about communication as “natural,” “innate,” and “fixed” and explore communication and exchanges in conjunction with analyses of nationality, class, culture and gender. This course will interrogate how cultures and communication styles shape or influence tourists’ actions and business or management strategic choices