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LEA S6 Civilisation des États-Unis - CULTURAL, HISTORICAL, AND ECONOMIC APPROACHES TO USA Brands (S6) (A.I. POPESCU)

Catégorie de coursL3 LEA

This course approaches the study of US American culture from the perspective of British brands and products, in order to evaluate the cultural, historical and economic sides of product marketing strategies that these brands employ. This approach allows for the student to learn specific vocabulary, develop analysis tools to read and interpret an ad, and become familiar with the cultural aspects used in the USA to promote and market quintessentially US American products.

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