ECUE 43c - Marketing (F. Bernard)
Cours de Marketing pour les LEA 2 - Semestre 4
ECUE 46c2 Initiation à la traductologie (C. Sibley-Esposito)
UE41 Langue : Anglais. Theme (D. Gavin)
Course description. The course involves the translation of extracts from press articles on topics related to contemporary business and politics, from French into English. Texts are given to the students every week. The correction is done collectively in class the week after. Testing: There will be two exams during the semester. The first is before the mid-term holiday, the second at the end of the course. The final exam will be a translation of a text of about 300 words. Both American and British English are acceptable, as long as the student is consistent. Students are encouraged to bring French/English or English dictionaries to the class. Grammar guides are also welcome. The final exam will take place without a dictionary. Participation counts to your final grade: if you miss classes your final grade will be lowered.
Financement de l'économie (P. Richard)
Ce cours vise à permettre l'acquisition de connaissances et la compréhension de l'économie monétaire en 3 thématiques :
- La finance entre banques et marchés
- La monnaie, son utilité, ses formes, son influence
- L'Europe monétaire, du serpent à l'euro.
L2.S3 Business English.
Purpose of the Course
Marketing is like cooking. Like cooks, marketers take different ingredients and mix them together in creative ways to make new things. When the marketer gets the mix right, the result will be a product or service that customers will buy. This semester in Business English, we will cover the concepts of marketing strategy and marketing mix. In this course, we’ll look at Marketing Tools and Practices that lead to a solid Market Positioning. By the end of the semester, you will draft your Marketing Mix to evaluate the strengths and weaknesses of a product you intend to commercialize. We will also work on developing your own marketing strategy, by studying how future graduates like you can market themselves, by producing professional documents like résumé, cover letter, and the like.
Key Terms
Marketing, Brand Positioning, Marketing Mix, Consumption Habits, Market Segmentation, VALS framework, Brand identity, Flagship service, Product life cycle, Customer pain points, Loyalty ladder, Distribution Channels.