LP Métiers du tourisme et des loisirs - Patrimoine et Culture parcours GTID

This course addresses and critically analyzes communication as a culturally and individually constructed and ever-changing concept where we will dispel myths about communication as “natural,” “innate,” and “fixed” and explore communication and exchanges in conjunction with analyses of nationality, class, culture and gender. This course will interrogate how cultures and communication styles shape or influence tourists’ actions and business or management strategic choices.

The course covers the major topics of consumer behavior, including attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand loyalty, customer’s pain points, experiential marketing, self and identity, and product satisfaction.

This course introduces students to the concept of leisure, the field of leisure studies, and basic definitions/concepts. Students will proceed to an internal analysis of a company's internal components, both tangible and intangible, such as resources, assets and processes.

This course will examine the impacts that tourism has on local communities and the influence of visitors’ expectations on local public management and policies. The students will also proceed to a competitive environment analysis or external analysis, which is key to identifying your competitors, understanding their strategies, and in due course overtaking them.

This course addresses the importance of social media in the Leisure industry, emphasizing the role media management should play in modern touristic structures. Students will concentrate on the challenging aspects of social media management. Assignments will encourage students to explore both the positive and negative aspects of social media in leisure practices. How and Why do you use Social Media to sell?

The course covers the major topics of consumer behavior, including attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand loyalty, customer’s pain points, experiential marketing, self and identity, and product satisfaction.

Rationale An essential component of marketing –and specifically for the Tourism and Hospitality Industry - is consumer insight – both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behavior at an implicit level.Purpose of the CourseThe course covers the major topics of consumer behavior, including attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand loyalty, customer’s pain points, experiential marketing, self and identity, and product satisfaction  

RationaleAnalyzing your company's external environment is a critical step in preparing a strategic plan. This is a complex task because it involves collecting a variety of data to get an accurate picture of the situation. Based on this analysis, the company can then make sound decisions to further its growth. Purpose of the Course This course will cover the following issue: HOW well do your compete ? WHAT is your competitive environment and advantage? (External analysis). This course will examine the impacts that tourism has on local communities and the influence of visitors’ expectations on local public management and policies. The students will also proceed to a competitive environment analysis or external analysis, which is key to identifying your competitors, understanding their strategies, and in due course overtaking them. The premise for this course is that if you know your weaknesses versus the competition, you can make adjustments accordingly. When you know your strengths, you can build on them, emphasize them, and make your offer unique

This course will interrogate how cultures and communication styles shape or influence tourists’ actions and business or management strategic choices.

Course Objective:a) Introduce students to the concept of leisure, the field of leisure studies, and basic definitions/concepts. b) Identify some research questions that are generated by the field. c) Introduce students to a corporate audit of a structure in the field of Hospitality.

This course addresses the importance of social media in the Leisure industry, emphasizing the role media management should play in modern touristic structures. Students will concentrate on the challenging aspects of social media management. Assignments will encourage students to explore both the positive and negative aspects of social media in leisure practices. How do you use Social Media to sell?

 Plateforme de ressources pour les cours  de Social Network Management et Business English 

Recensement des capsules video réalisées dans le cadre des projets tutorés de l'année 2020 - 2021

Licence Pro Tourisme

Espagnol pour la Licence Pro Tourisme

La communication touristiquePrésentation des différentes approches de la communication touristique. Etudes de différentes publicités liées au tourisme.Analyse et critique des publicités liées au tourisme alternatif et, de façon plus générale, au durable.

La réalisation des visites guidées

Typologie Présentation des patrimoines et des différentes composantes des visites de groupes Cadre technique Réalisation de visites sous forme de tableaux 

Le marketing touristique territorial est abordé à l'aide d'études de cas ; les sujets abordés sont : la découverte du marketing territorial touristique, la démarche marketing, la notion et le rôle des clusters, la gestion de la marque, la gestion numérique de la destination.  Les cas étudiés sont par exemple : Saint-Jean-de Monts, Dax, Provence art de vivre, Val Thorens, les marques Bretagne et OnlyLyon, etc.

Documents annexes du cours de géopolitique du tourisme.

Documents annexes présentés en cours de sociologie du tourisme.

This course addresses the concepts of leisure, play, and recreation, emphasizing the role leisure should play in modern society. Lectures and discussions on societal attitudes toward leisure stresses the need to keep these in proper perspective. Students will concentrate on the psychological aspects of optimal experience and quality of life. Community leisure services will be addressed. Assignments will encourage students to explore leisure lifestyle attitudes Course objectives, and learning outcomes:

• a) Introduce students to the concept of leisure, the field of leisure studies, and basic definitions/concepts.
  
• b) Identify some research questions that are generated by the field.
  
• c) Introduce students to what social scientists have to say about leisure, the leisure industry, marketing, Sustainable Leisure practices.