Spring. Consumer Behavior. Lpro. (E. Gros)

Rationale An essential component of marketing –and specifically for the Tourism and Hospitality Industry - is consumer insight – both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behavior at an implicit level.Purpose of the CourseThe course covers the major topics of consumer behavior, including attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand loyalty, customer’s pain points, experiential marketing, self and identity, and product satisfaction  

Enseignant: GROS Emmeline


RationaleAnalyzing your company's external environment is a critical step in preparing a strategic plan. This is a complex task because it involves collecting a variety of data to get an accurate picture of the situation. Based on this analysis, the company can then make sound decisions to further its growth. Purpose of the Course This course will cover the following issue: HOW well do your compete ? WHAT is your competitive environment and advantage? (External analysis). This course will examine the impacts that tourism has on local communities and the influence of visitors’ expectations on local public management and policies. The students will also proceed to a competitive environment analysis or external analysis, which is key to identifying your competitors, understanding their strategies, and in due course overtaking them. The premise for this course is that if you know your weaknesses versus the competition, you can make adjustments accordingly. When you know your strengths, you can build on them, emphasize them, and make your offer unique

Enseignant: GROS Emmeline

55a. LPro Tourisme. Communication Interculturelle (E. Gros)

Objectif du cours “McDonaldization” (GeorgRitzer), “Cocacolization” (Zdravko Mlinar) and “Mc-World” (Benjamin Barber) are just a few key words of a topic that has gained worldwide interest today. The Globalization is on the roll and seems to be unstoppable. One by one, the world has become a ‘global village’ with multicultural societies, where it is unavoidable for us to get in greater contact with the rest of the world and other cultures. Globalization produced a demand for intercultural communication and awareness for both the tourism industry and many different commercial sectors. The travel and tourism industry has experienced a growing internationalization during the past decades. In the tourism industry it is substantial to know cultures in its various forms and dimensions since it has a significant impact on tourism planning and development, management and marketing. Companies in the tourism industry have to understand the influence of national cultures on their consumers to be able to compete for market share successfully. Intercultural communication helps tourists to keep the quality of the interaction with different nationalities high and therefore contribute to their holiday experiences and perceptions of the visited destination. Many intercultural problems within the tourism industry arose during the past years and are becoming more and more threatening for both the host destinations and the tourist himself. This course will present, analyze and also discuss some of those problems in the tourism industry and try to find a possible solution for them in order to eventually smoothing the way from a global village to a global community. QuestionsOver the course of the semester, we will attempt to answer these questions: • What is Culture? What is Communication? What is Intercultural or Cross-Cultural Communication? • How can we measure the effectiveness/failures/barriers of/to Intercultural Communication? • What are the impacts of these concepts in the Tourism Industry? • What is your Communication Style? Your Conflict Resolution Style? These are just a few of the questions that we will begin considering in this course. This course addresses and critically analyzes communication as a culturally and individually constructed and ever-changing concept where we will dispel myths about communication as “natural,” “innate,” and “fixed” and explore communication and exchanges in conjunction with analyses of nationality, class, culture and gender. This course will interrogate how cultures and communication styles shape or influence tourists’ actions and business or management strategic choices 

Licence PRO. SPRING. Leisure Practices ( E. Gros)

Course Objective:a) Introduce students to the concept of leisure, the field of leisure studies, and basic definitions/concepts. b) Identify some research questions that are generated by the field. c) Introduce students to a corporate audit of a structure in the field of Hospitality.

Enseignant: GROS Emmeline

SPRING. Social Network Management. Licence PRO Tourisme. (E. Gros)

This course addresses the importance of social media in the Leisure industry, emphasizing the role media management should play in modern touristic structures. Students will concentrate on the challenging aspects of social media management. Assignments will encourage students to explore both the positive and negative aspects of social media in leisure practices. How do you use Social Media to sell?

Enseignant: GROS Emmeline

UE 62 Social Network Management (N. Massoulier)

 Plateforme de ressources pour les cours  de Social Network Management et Business English 

UE 57 Projet Tutoré (O. Saissi)

Recensement des capsules video réalisées dans le cadre des projets tutorés de l'année 2020 - 2021

Enseignant: SAISSI Olivier

LP Métiers du tourisme et des loisirs GTID Communication interculturelle anglais (A. Mexis)

.Approche de la civilisation nord-américaine et découverte de ses spécificités touristiques par villes ou régions. Recherches sur sites dédiés au tourisme aux USA et au Canada.Propositions de visites, séjours organisés de ces lieux par les étudiants sous forme de mises en situation: présentation orale avec powerpoint + discussion

Enseignant: MEXIS Alexandre

Communication et TIC ECUE 56d (C. Rocca)

La communication touristiquePrésentation des différentes approches de la communication touristique. Etudes de différentes publicités liées au tourisme.Analyse et critique des publicités liées au tourisme alternatif et, de façon plus générale, au durable.

Enseignant: ROCCA Christine

ECUE 56a3 Conduite de visites (C. Rocca)

La réalisation des visites guidées

Typologie Présentation des patrimoines et des différentes composantes des visites de groupes Cadre technique Réalisation de visites sous forme de tableaux 

Enseignant: ROCCA Christine

ECUE 56a2 Territoires Français (C. Maire)

Le marketing touristique territorial est abordé à l'aide d'études de cas ; les sujets abordés sont : la découverte du marketing territorial touristique, la démarche marketing, la notion et le rôle des clusters, la gestion de la marque, la gestion numérique de la destination.  Les cas étudiés sont par exemple : Saint-Jean-de Monts, Dax, Provence art de vivre, Val Thorens, les marques Bretagne et OnlyLyon, etc.

Enseignant: MAIRE Caroline

Géopolitique (O. Saissi)

Documents annexes du cours de géopolitique du tourisme.

Enseignant: SAISSI Olivier

Sociologie du tourisme (O. Saissi)

Documents annexes présentés en cours de sociologie du tourisme.

Enseignant: SAISSI Olivier

Cours de "Leisure Practices" (E. Gros)

This course addresses the concepts of leisure, play, and recreation, emphasizing the role leisure should play in modern society. Lectures and discussions on societal attitudes toward leisure stresses the need to keep these in proper perspective. Students will concentrate on the psychological aspects of optimal experience and quality of life. Community leisure services will be addressed. Assignments will encourage students to explore leisure lifestyle attitudes Course objectives, and learning outcomes:

  • a) Introduce students to the concept of leisure, the field of leisure studies, and basic definitions/concepts.
  • b) Identify some research questions that are generated by the field.
  • c) Introduce students to what social scientists have to say about leisure, the leisure industry, marketing, Sustainable Leisure practices.
Enseignant: GROS Emmeline