This course will examine the impacts that tourism has on local communities and the influence of visitors’ expectations on local public management and policies. The students will also proceed to a competitive environment analysis or external analysis, which is key to identifying your competitors, understanding their strategies, and in due course overtaking them.

The course covers the major topics of consumer behavior, including attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand loyalty, customer’s pain points, experiential marketing, self and identity, and product satisfaction.

Rationale An essential component of marketing –and specifically for the Tourism and Hospitality Industry - is consumer insight – both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behavior at an implicit level.Purpose of the CourseThe course covers the major topics of consumer behavior, including attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand loyalty, customer’s pain points, experiential marketing, self and identity, and product satisfaction  

Objectif du cours “McDonaldization” (GeorgRitzer), “Cocacolization” (Zdravko Mlinar) and “Mc-World” (Benjamin Barber) are just a few key words of a topic that has gained worldwide interest today. The Globalization is on the roll and seems to be unstoppable. One by one, the world has become a ‘global village’ with multicultural societies, where it is unavoidable for us to get in greater contact with the rest of the world and other cultures. Globalization produced a demand for intercultural communication and awareness for both the tourism industry and many different commercial sectors. The travel and tourism industry has experienced a growing internationalization during the past decades. In the tourism industry it is substantial to know cultures in its various forms and dimensions since it has a significant impact on tourism planning and development, management and marketing. Companies in the tourism industry have to understand the influence of national cultures on their consumers to be able to compete for market share successfully. Intercultural communication helps tourists to keep the quality of the interaction with different nationalities high and therefore contribute to their holiday experiences and perceptions of the visited destination. Many intercultural problems within the tourism industry arose during the past years and are becoming more and more threatening for both the host destinations and the tourist himself. This course will present, analyze and also discuss some of those problems in the tourism industry and try to find a possible solution for them in order to eventually smoothing the way from a global village to a global community. QuestionsOver the course of the semester, we will attempt to answer these questions: • What is Culture? What is Communication? What is Intercultural or Cross-Cultural Communication? • How can we measure the effectiveness/failures/barriers of/to Intercultural Communication? • What are the impacts of these concepts in the Tourism Industry? • What is your Communication Style? Your Conflict Resolution Style? These are just a few of the questions that we will begin considering in this course. This course addresses and critically analyzes communication as a culturally and individually constructed and ever-changing concept where we will dispel myths about communication as “natural,” “innate,” and “fixed” and explore communication and exchanges in conjunction with analyses of nationality, class, culture and gender. This course will interrogate how cultures and communication styles shape or influence tourists’ actions and business or management strategic choices 

This course addresses the importance of social media in the Leisure industry, emphasizing the role media management should play in modern touristic structures. Students will concentrate on the challenging aspects of social media management. Assignments will encourage students to explore both the positive and negative aspects of social media in leisure practices. How do you use Social Media to sell?

 Plateforme de ressources pour les cours  de Social Network Management et Business English 

.Approche de la civilisation nord-américaine et découverte de ses spécificités touristiques par villes ou régions. Recherches sur sites dédiés au tourisme aux USA et au Canada.Propositions de visites, séjours organisés de ces lieux par les étudiants sous forme de mises en situation: présentation orale avec powerpoint + discussion

Espagnol pour la Licence Pro Tourisme

La réalisation des visites guidées

Typologie Présentation des patrimoines et des différentes composantes des visites de groupes Cadre technique Réalisation de visites sous forme de tableaux 

Documents annexes présentés en cours de sociologie du tourisme.