M1 Comptabilité Contrôle Audit

Comprendre la « philosophie » des normes internationales et connaître les normes principales

Management des SI - gouvernance

The objective of this course is to understand the market as a collective construction process in which stakeholders and producers participate in the creation of value. Students will acquire the essential concepts of marketing, the way in which the company manages its relations with consumers and designs its offer in order to optimize its position in a competitive universe.